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超级品牌的秘密7.5

类型:欧美综艺  英国   2011-05-27

主演:Alex Riley

导演:BBC

剧情简介

  Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions. E1 technology Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion. E2 fashion Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why. E3 food Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.

综合评分:
  DVD电影网评分7.5,算是一部中等偏上的综艺作品,值得收藏看,推荐大家观看。

影迷点评:
  墨篌 说:学到:superdry是英国品牌;adidas和puma本是一家;blu-ray和HD DVD的大战与色情业有关;play station的成本远高于售价。科技行业尤其是手机这块有失偏颇。采访的时尚品牌除了LV其他都是运动品牌,你们好歹也自黑了BBC3没人看,真以为观众群大部分会是青少年吗。也不懂你们采访的路人不是小朋友就是小年轻。一言以蔽之,大概就是提了下一些品牌发家史,其他没啥用。
  Kealio 说:Apple:在其他手机品牌关注硬件时进行了软件的升维。保持神秘感,让粉丝产生宗教式狂热。 Google:基于Android和搜索引擎大数据的用户画像,成为商业端和用户的桥梁。各服装品牌:为不同层级消费者打造属于他们的产品。找每个层级认为的理想形象者代言。奢侈品:服务了人本能的繁殖目的带来的攀比心理。
  半个八逸 说:很学术的探讨,很真实的调查 第一话 科技大牌,讲了苹果谷歌索尼如何发现赚钱秘诀,而诺基亚惨遭打败的故事。因为科技品牌并不仅仅是卖商品,他们靠商品连带的游戏,影片,软件,广告来盈利。

精彩剧照:

超级品牌的秘密 剧照1超级品牌的秘密 剧照2

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